The Best Heritage, Culture and Football Tour of Liverpool

When people visit Liverpool they often come one of four things, football, nightlife, music or culture. Liverpool is a city famed for producing legendary musical talents such as The Beatles, it’s two premier league football teams, Everton FC and Liverpool FC and oodles of culture from past and present. Sometimes it’s hard to fit everything in that you wish to see, but not when you book a Shankly Experience tour of Liverpool direct from the Shankly Hotel.

Choose from one of these amazing tailored tours of Liverpool that are designed to cover all the best sights of the city you want to see.

Liverpool Was Made For Me

tour of Liverpool was made for me

If you’ve seen and heard all about The Beatles before, and want to learn a little more about the city beyond the Fab Four then this is a tour of Liverpool perfect for you.

Taking tourists on a journey into Liverpool’s interesting footballing past and exploring some of the key historical and cultural locations along the way, this tour combines all the best bits in Liverpool for one affordable price.

You will learn all there is to know about the cities amazing sights and the best bits of our amazing footballing heritage.

What’s more, tourists will even get to see where the legend that is Bill Shankly lived and trained during his time in Liverpool. His family home and the surrounding local areas which he frequented are all covered under this amazing all-encompassing tour of the city.

The Fab Four and Shanks Tour

Fab Four and Shanks tour of Liverpool

Two of the things that attract many a tourist to Liverpool are music and football.

In the early sixties, Merseybeat swept across the nation as did LFC under their new management, Bill Shankly.

Together these two phenomena became synonymous with Liverpool and transformed the into the globally recognised tourist location it is today.

During this superb tour of Liverpool, you will be whisked away on a voyage of discovery. Check out all four of The Beatles Liverpool homes, visit the iconic Strawberry fields then it’s on to the revered footballing stadium, Anfield, topped off with a call to the West Derby home of Bill Shankly.

See parts of Liverpool like you’ve never seen them before, venture outside of the city centre and pass through streets of legend. Imagine The Beatles strolling down these very streets, passing by the home where Shankly and his family lived.

Culminating the tour at The Shankly Hotel, tourists can see a final piece of precious memorabilia. A telegram sent to Shanks ahead of his 1965 FA Cup Final wishing him good luck signed by the Fab Four themselves.

This inclusive tour of Liverpool will give patrons the opportunity to immerse themselves in the parts of Liverpool’s past that ultimately shaped the present. Who knows you could even see a famous face along the way?

The Match Day Tour

tour of Liverpool - match day tour Shankly Experience

If you’ve come to Liverpool to attend one of the amazing home matches at Anfield, let us make the experience even more memorable by taking you on a tour of Liverpool tailored to delivering the perfect match day experience.

This particular Shankly Experience tour will take visitors to Liverpool on a grand tour of the city. Patrons can soak up plenty of Liverpool’s interesting culture, taking a tour around the city’s most celebrated historic landmarks and vibrant cultural hotspots.

Once the city tour is complete, fans will be taken to Anfield before kick-off to embark on a bespoke expedition around the hallowed ground that is Anfield stadium.

Taking Liverpool football club fans behind the scenes of this iconic football ground, educating them on the history of the club and the legacy that Bill Shankly left behind following his work with the club.

For any football fan staying in the city on match day, this is the ultimate tour of Liverpool that covers the most sought after city attractions as well as a unique look into the Liverpool’s most legendary football club.

Bespoke Tour Packages

Bespoke tour of Liverpool

Whilst each Shankly Experience tour of Liverpool has been designed to encompass a variety of interesting sights around the city, there may be something that you think we’ve missed.

If there are parts of Liverpool that you want to visit or if you would like to cover a particular part of our existing tours in more detail then our Bespoke Tour Packages can be adapted to suit your interests.

We are open to suggestions and will always work in partnership with our friends and associates around the city to deliver the most personal tour that’s suited to you. Simply let us know what it is you want to do or see and we will do what we can to make it happen.

After all, Bill Shankly was a man of the people, and we like to operate with the great man always in mind.

The Shankly Hotel

Shankly Experience tour of Liverpool

Each tour of Liverpool includes a visit to the Shankly Hotel where visitors are treated to a tour of the Shankly Museum and given VIP access to memorabilia not out for display.

There will be opportunities to enjoy the amazing Shankly Virtual Experience where fans can have their picture taken standing next to a virtual representation of Bill Shankly to take home.

Dining in Liverpool doesn’t get much more fabulous than in the Bastion Bar and Restaurant and as part of the tour package guests can enjoy a whopping 20% off the menu including food and drinks.

tour of Liverpool - Bastion Bar and Restaurant

During any Shankly Experience tour of Liverpool visitors are given a one of a kind excursion across the UK’s most vibrant city. Visiting iconic landmarks of music, heritage, culture and football all in one day.

Each tour is guided by an expert of Liverpool, armed and ready to answer all your questions about Liverpool’s exciting history and today’s vibrant culture.

Why not book the entire Shankly package with a stay in the stunning Shankly Hotel for your visit to Liverpool?

Liverpool accommodation the Shankly Hotel

There is always amazing accommodation offers on for groups, families and couples staying in Liverpool so make the most of your time in the city with a Shankly Experience tour and an unforgettable overnight stay in an award winning hotel.

Click here to book or create your own Shankly Experience tour of Liverpool you’ll be glad you did.

To arrange a stay at the Shankly Hotel please call 0151 601 8801 or email info@signatureliving.co.uk.

Heritage to Football: Tailored Tours of Liverpool

The city of 2 cathedrals, 2 iconic football teams and home to the Beatles, it can be hard to see the best of Liverpool’s dazzling sights all in one go. And that’s where Shankly Tours comes in to save the day!

Whether you’re visiting the city for a weekend or you’re staying for a full week, the variety of attractions in Liverpool aren’t always in walking distance of each other, so you can end up wasting time with a map.

To make your experience stress-free and worth your while, we’ve put together our very own Shankly Tours of Liverpool to ensure that you there’s truly something for everyone. For a set price to suit your group, you can experience Liverpool the way you want to, all with the one package.

If you’re travelling in a larger group or simply have a long list of sights to see, this is the perfect solution for keeping everyone happy as you see the best of the city.

Design Your Own Tour

If you’re someone who likes to plan things from scratch, then this option to design your own tour is ideal for you.

You may have an LFC fan in the group, someone who’s been dreaming of Strawberry Fields, or just fancy taking the perfect snap of Liverpool’s infamous architecture and maritime heritage. With this bespoke package, you have the freedom to pick something for everyone.

All you need to do is decide what your perfect tour of Liverpool would look like, let us know what you want to see and we’ll work out the best plan and price tailored to your group.

Tour A – Liverpool Was Made for Me

As the Shanks once said, “Liverpool was made for me and I was made for Liverpool”.

Taking you on a tour of the city that football legend Bill Shankly held close to his heart, you can experience a blend of the city’s best football heritage, and most iconic cultural sights.

Throughout this tour, enjoy exclusive Shankly family anecdotes to give you a real feel for the city through the eyes of Bill Shankly. The package also features a visit to Shankly’s West Derby home.

Taking you on a broad tour of the city’s football history, you’ll see the defining locations for the formation of both Everton and Liverpool Football Club. And of course, you can discover the connection between Bill Shankly and the city’s rivalling football teams. You’ll have the chance to visit both the home of the Blues, and the LFC new Stadium and Museum Tour at Anfield.

Back to the Shankly

And that’s not all! You’ll need to save some energy because you’ll be in for a treat when you return to the Shankly Hotel.

We’ll be taking you on a tour of our personal Shankly memorabilia, featuring unseen items that aren’t on display to the public. You’ll also have the chance to get your photo taken with the Shanks himself, thanks to our Virtual Reality Shankly Experience.

We sense that after this busy day, you may be in need of a cold pint and some tasty food! So at the end of the tour, you’ll be awarded 20% off all food and drink in the hotel’s stunning Bastion Bar and Restaurant.

Tour B – The Fab 4 and Shanks Tour

Liverpool is one of the most visited cities in the world, and arguably the legacy of the infamous Beatles has a lot to do with that!

There’s an array of iconic sights and venues across the land of yellow submarines that played a part in the lives of the four Liverpool lads. And for those waiting to see exactly what shaped the timeless band, our organised tour will go above and beyond fulfilling your dreams.

The growth of the Mersey Beat ran parallel with the rise of Liverpool FC into a ‘Bastion of Invincibility’, and LFC fans would often sing Beatles lyrics at matches. Since the city is renowned for the Fab Four and its thriving football scene, this tour combines the two, bringing you a unique tour that you won’t forget.

All for one price, you’ll be transported around the city from sight to sight, saving you lots of time.

Back to the Shankly

We didn’t want the tour to stop there, so on return to the Shankly, you’ll be taken on an exclusive tour of our Bill Shankly memorabilia AND have the chance to view a priceless piece of memorabilia linking Bill Shankly to the Beatles on a touching and personal level.

Again, we know you’ll be in search of an ice cold drink and some hearty British food! So, sit back and relax as you enjoy 20% off at the Bastion Bar and Restaurant, right within the hotel.

Tour C – The Match Day Tour

If you’re in town for a match day and want to see what our tours are all about, we offer a bespoke tour just for match days so that you can see the best of Liverpool.

Perfect for football fanatics and those who love the city, you can enjoy the Shankly elements of Tour A followed by an exciting match day stadium tour at Anfield.

To book your dream tour of Liverpool, just let us know what you’re after, and who will be joining us at INFO@SHANKLYEXPERIENCE.COM

For more information, check out The Shankly Family Experience.

 

 

Shankly’s Seats on Display at The Shankly Hotel

Bill Shankly is arguably one of the most famous figures in Liverpool Football Club’s history. Notably leading them to great success during his reign.

Shankly, or ‘Shanks’ as he is more affectionately known by Anfield faithful lead Liverpool Football Club to win; three First Division titles, two FA Cups and the UEFA Cup in his fifteen years at the club.

Anfield Rennovation

Recently, Liverpool Football Club stadium underwent a dramatic redevelopment which saw the main stand increase its capacity by 8,500 seats. Now total capacity at the stadium stands at just over 54,000 people.

The new development took a grand total of 643 days to complete and with it came a number of changes. One of which was the replacement of all seats in the Main Stand.

A gift that kept on giving

When Bill retired from management at Liverpool Football Club, the club gifted him two season tickets for the Main Stand. These seats were row 17, seats 134 and 135 which he regularly used for himself. When Bill passed away in 1981, the Shankly family took over the seats and when Shankly’s grandson Chris Carline was 7 years old, he began regularly attending the game, sitting in the very seats his grandfather was gifted.

Chris sat in seat 134 for 27 years, attending all Liverpool Football Club home games until May 2016 when the last home game was played before the redevelopment of the main stand began.

A piece of Liverpool history

The original seats which were used by Bill Shankly have been transferred into The Shankly Hotel where they can be admired along with a whole host of Shankly Memorabilia which is displayed in the reception area of the hotel and within the Bastion Bar & Restaurant.

It’s a huge honour to have these seats with us and we hope you enjoy them as much as Bill and his family have over the years.

To book a stay at the iconic Shankly Hotel, please call our reservations team who will be able to help you to make your trip to Liverpool and The Shankly nothing short of magical.

Call: 0151 601 8801

Email: info@signatureliving.co.uk

Shankly Hotel Memorabilia - Liverpool Football Club tickets

 

The Shankly Hotel Launch a Free Loyalty Card

Introducing the Shankly Loyalty Card

Luxury room a benefit from the Shankly Loyalty card

Here at The Shankly Hotel, our guests are at the heart of everything we do.

Bill Shankly was devoted to his loyal supporters, friends and family and we feel the same way about each and every guest who walks into the magnificent Shankly Hotel.

We only opened our doors 12 months ago but in such a short space of time, we have welcomed guests from all corners of the earth. Whether they’ve bed avid Shankly fans, families or couples looking for a break in the city, The Shankly Hotel has become a home-from-home for many visitors.

One of the biggest compliments a hotel or restaurant can receive is returning guests and we’re pleased to say we have a number of regulars who we welcome with open arms each and every time.

To thank all of our amazing guests and customers, we’re pleased to launch the exclusive Shankly Loyalty Card which gives members access to exclusive deals and offers throughout the week.

The perks included

With the Shankly Loyalty Card, guests can enjoy 20% stays from Sunday – Thursday and 10% off stays on Friday & Saturday (minimum two-night stay)

Guests at The Bastion Bar & Restaurant can furthermore enjoy 20% off food and drink Monday – Thursday and 10% food & drink from Friday – Sunday.

Great meals a benefit from the Shankly Loyalty card

Loyalty members will furthermore receive exclusive offers and invites to our most incredible events.

What’s best is that the Shankly Loyalty Card is free; all you need to do is sign up here.

Chris Shankly Carline on Tonight’s Europa League Final

Where my Grandad won Liverpool’s first ever European trophy with the 1973 UEFA Cup, Jurgen Klopp has the chance to add to what is now an illustrious European history tonight. A mere 43 years on from that great day, the Euro 2016 final.

Why I’m not there

I’ll get it out the way now; I haven’t travelled for tonight’s game and I’ll tell you why.

Mainly because UEFA’s ridiculous decision to stage a major European Final at a stadium that holds around 35,000 people. I mean an average capacity Premier League ground, if you will, leaves a lot to be desired.

Europe’s governing body were well aware of that size of some of the sides in this year’s competition. The possibility of those that could join after the first phase of the Champions League was high.

A side like Liverpool would bring in 35,000 alone (and the rest). To a wet windy night at the furthest flung destinations of the world.

It perplexes me that a destination such as Basel’s St Jakob-Park Stadium was the final choice for such a monumental match. Add to this the fact that at least a third of the 35,000 will go to UEFA, and then a third to each club, allocation for fans would be low.

Shankly the Kop

Been there got the t-shirt

I’ve been there and done it when it comes to Liverpool (and I’ll never get tired of it), but, with the ticketing situation, I just thought I’d let someone else have a go for once.

Thrown into the mix the stress levels of booking flights etc. and I made the calculated decision that I would watch it in the splendid comfort and company of The Shankly Hotel (with Messrs St John, Lawler and Callaghan).

In the immediate aftermath of the semi-final, I have to profess I was glad I made that decision. Lads I know who went ran round stressed to the max. Having to identify which whacky route across Europe would be most efficient to get to them to Basel left me satisfied that I’d stood firm on my decision.

Second thoughts

Sadly, as Monday, Tuesday and Wednesday arrived this week, second thoughts loomed. The lads began uploading photos of their epic journeys to the Swiss City. I have to admit I cast an envious eye at their shenanigans!

Matthew, behave yourself out there, mate! Chappy, Bernie, Vinny, The Farmer, Tom, Katie, Motty and all the rest of you, have a great time!

Alas, no time to dwell. There is a major European trophy at stake here. It’s the Euro 2016 final. I’m relatively confident ahead of the game as nn paper we should win. But of course paper doesn’t win football games, we all know that.

A strong starting XI…?

Jurgen spun a trick against Chelsea with his starting team selection. I don’t think anyone would argue that this wasn’t Liverpool’s strongest available XI and should almost certainly be his team for the euro 2016 final barring any mishaps.

I liked what he did in respect.

West Brom was always going to be a formality in terms of team selection. Going full strength against Chelsea was the manager’s way of throwing down the gauntlet. The players to cementing their place in the starting XI for Basel.

For me, the only question mark with respect of the team selection is around Can, a controversial opinion, I’m sure, for some.

I’m not his biggest fan. I think he is limited and I don’t think he has the first touch or presence on the ball to play central midfield for a top Premier League club.

His performance against Chelsea was poor, with his passing wayward I think he almost played himself out of the team with that showing. Only time will tell and it is win-win if I am wrong, but the jury is out for me.

It means that Joe Allen comes into play, and given the lads form over the latter part of the season, who could complain?

The Bastion Euro 2016 final

Credit where credit is due

I take my hat off to him in many, many ways. Football is a cruel game, especially at the highest level and especially at a club the size of Liverpool.

Joe wasn’t helped out by Brendan Rodgers’ comments that he was ‘Welsh Xavi’ . Given Brendan signed him from Swansea, he became viewed as something of an obsession to our former manager which led to a comedic tag being placed over his head.

In short, he became the latest in a long line of players tagged with a comedic persona who fans make a scapegoat out of. You’d have been forgiven in thinking that once Rodgers was ousted, you wouldn’t see him again.

However this was not the case. He has embarked on something of a resurgence under Jurgen Klopp; and the now ‘Welsh Piro’ has, in fact, earned the respect of fans across the board.

joe-allen-liverpoo

source; empireofthekop.com

I use the word respect because that’s exactly what it is. When a player gets stuck in something of a rut, as he did, and is tagged with this persona, it becomes increasingly difficult to escape from it. Players are not stupid. They hear chants from the terraces, they hear ironic cheering and they read papers and social media.

When your confidence hits rock bottom, and the fans have no faith in you, usually there is only one escape route –  into another club.

Putting up a good fight

To fight out of this scenario and re-earn the trust, support and respect of the fans is something of an achievement. Not one many can claim to have successfully done. The only other I can think of is a certain Lucas Leiva.

Klopp’s decision to allow Joe to actually cross the half way line has proved an inspired one. The Welshman finds himself on the score sheet and amongst the assists all of a sudden.

Now we find ourselves on the cusp of the euro 2016 final and Joe Allen, for me, is a very real prospect for a starting berth. Does this come at the expense of Can?

Should he? Would he? Could he?

Milner’s form has been superb in the last few weeks captain for the team in the absence of Henderson, who I am almost certain will not be fit enough to start.

Lallana, Coutinho and Firmino are a given as on their day, all on form they are unplayable and will create and get amongst the goals. The only other suggestion would be Sturridge not starting. Firmino as a false 9 and an extra midfielder coming in there. I just don’t think it is something Klopp should or would do.

Dan is a proven talent on his day, and we are in a major European final, and goals win games, simple as that.

If I was a betting man, I’d hazard that wee Joe will start from the bench. Klopp seemingly having a soft spot for his German counterpart Can, and the team being will be that which started the Chelsea game.

In great company

So there it is, all set for tonight. Usually round about now I’d be lapping up the atmosphere with the travelling Kop on the Swiss border. Instead I’ve got a more than able deputy lined up for tonight.

Reception Shankly story

Sat in the splendour of The Shankly Hotel with three absolute legends: Ian St John, Ian Callaghan and Chris Lawler, cheering the reds on in a sold-out restaurant. Sitting back and enjoying fine food and the company of the rest of the Shankly family.

Fingers crossed we will be watching Jurgen add another chapter to the story my Grandad started all those years ago!

The Voting Continues for Shankly’s Greatest XI

Widely recognised as footballs greatest manager of all time, Bill Shankly’s career with LFC will be celebrated by fans throughout eternity. A man who was admired for his acid tongued, quick wit fit into the Liverpool ideal like one of their own, his notoriety for memorable quotes and outspoken comments further solidifying his place as “just one of the people on the Kop…”

Shankly’s charismatic approach to coaching saw an introduction of innovative techniques raising the skill and fitness levels of his squad. Swapping out the endless pavement pounding runs that had obliterated knees and hips before his arrival, for isolated circuit training and 5-a-side matches. His team were pushed to capacity each session, properly warmed up and down. Even though players were drilled to their breaking points they weren’t being burnt out or injured from pointless fitness regimes, every exercise being a team effort, measured to the best of a player’s individual abilities. His own competitive nature even had him joining the 5-a-side or 3-a-side matches, playing until his opposition were defeated.

A great respect for Shankly grew amongst the players born from mutuality, as notably Shankly had no social rules or restraints for his team off field. Sighting “sensible talks” as his only form of discipline, “the stamina and fitness of the players on the field” his only required proof that his advice had been headed. His players were able to train hard, play hard and live happy, this being all that was needed, as far as Shankly was concerned, to deliver success.

celebrate

source; www.theirishkop.com

Holding the hearts and souls of Kopites in his hands, by building their beloved team from strength to strength Shankly, accredits his success’ to an understanding of what the fans wanted. Having found his rightful place amongst the people of Liverpool he could anticipate what they needed from their team’s success’ and gave them countless reasons to be proud of their team.

Being amongst many tributes to the Bill Shankly legend, The Shankly Hotel stands out as one of the truly unique, home to memorabilia that includes handwritten revolutionary tactical notes and masses of correspondence celebrating him and his contributions to the game of football. It is here his memory lives on through us and his family, as well as those who were privileged enough to work with him and under him. A man who was everything to both players and fans. Providing the football world with relentless warrior-like players that, under his tutelage, became todays celebrated legends in their own rights.

The Shankly Hotel are currently hosting an ongoing poll to craft the ultimate dream team, Shankly’s Greatest XI. Getting you, the people, involved in the process this an ultimate line up that, once composed, will be revealed in a celebratory event with as many of the finally selected players as possible in attendance.

Who will be amongst your choices for Shankly’s Greatest XI?

greatest

Get involved and choose from these legendary players, sharing your choices through your Facebook page, and be in with a chance to sit at the table with the peoples chosen legends.

Bill Shankly’s Family Pay a Visit to The Shankly Hotel

Bill Shankly’s family recently paid a visit to The Shankly Hotel. Currently under development and scheduled to open in August 2015. Family members included Shankly’s daughter, Jeanette Carline, as well as his grandson, Christopher Carline.

Checking the progress

The family were given a preview of the hotel’s progress and were delighted with how much work has been made on the £20 million development. The first room that has been unveiled to the family features Christopher Carline’s story. He believes he gets his passion for Liverpool FC from his grandfather.

shankly family

Each room throughout the Liverpool hotel will feature stories not just from the Shankly family, but from former Liverpool players and football fans. Each have a story to tell about the late, great Bill Shankly.

Christopher recently told the Liverpool Echo:

“I wanted to make sure these stories never die and, through the hotel, they can survive.”

What we can look forward to

The hotel will be based inside a 145,000 square foot site. This will include a Bill Shankly museum that will exhibit family memorabilia. A bar and sports-themed restaurant will also open and will pay tribute to different stages of Bill Shankly’s life.

The building, which once served as Liverpool council offices, will also feature a Signature Living hotel, a rooftop garden with an infinity pool, two 175-seat restaurant and a corkscrew slide, which are scheduled to open in 2016.

Do you have a Bill Shankly story to tell? Share your story with us for a chance to win a free night stay when the hotel opens, and your name will also be immortalised into the room’s design. Share your Shankly story: shanklyhotel.com/shankly-stories/

The Shankly Hotel Development to Start This February

The Shankly Hotel is delighted to announce work will commence on 1st February, 2015, to transform Millennium House into a hotel based on the late, great Bill Shankly.

The Shankly Hotel will offer more than just accommodation; it is set to become a major tourist attraction in Liverpool, which will ultimately promote the city as an amazing destination in the UK. Shankly Hotel is part of the Signature Living group, and the new development will follow in the footsteps of 30 James Street, a new Titanic Hotel based along Liverpool’s waterfront.

BILL

The hotel will undoubtedly garner a lot of attraction from people across the world due to the legacy Bill Shankly left behind. It won’t just be a hotel for fans of Liverpool football club, who Shankly helped pull out from Second Division to become Division One winners, but will celebrate the passion, determination of William Shankly – who is one of football’s greatest ever football managers.

You can read more about the development on the Liverpool Echo website. Take a look: www.liverpoolecho.co.uk/news/business/signature-living-hires-ascot-find-8399727

Please follow The Shankly Hotel on Facebook and Twitter to follow us on our journey from development through to completion.

The Life of Bill Shankly

Bill Shankly is an inspiration. Not only to football, but to anyone who has ever faced struggles in their life. He was born in the coalmining village of Glenbuck, Ayshire, in 1913, with very humble beginnings; however, through hard work and perseverance, he went onto become one of the greatest football managers of all time.

Bill Shankly was undoubtedly a very intelligent man, despite the fact he left education at just 14 years old to begin work at a local colliery. Not shy of hard work, Bill spent two years down the pit; however, he seen football as his way out of it.

Professional Football

Shankly was one of 50 Glenbuck son’s who escaped the coalmining village to make it in professional football in the first half of the 20th Century; however, none of them would leave a legacy behind quite like William. The Shankly family all shared a passion for the big game, with four of Bill’s brothers all making it as professional footballers.

Shankly finally made it as a professional footballer when he signed for Carlisle United in 1932, but it was at Preston North End where he really shone on the pitch, when he joined the club just one year later in 1933.

Shankly was a brave right half who made a total of 337 appearances for the club, helping the team to win the FA Cup in 1938; however, his time at Preston North End was interrupted by his service in the RAF in World War II. Like all aspiring footballers dream of, Bill Shankly played for his national team, Scotland, between 1938 to 1943, and often spoke of his “unbelievable pride” when they played against England, winning the match 1-0.

Shankly leading out Preston FC

What made Shankly different from many of the players on the pitch was that he believed the game should be played fairly, and was proud to say he was “never sent off the field or had (his) name in a referee’s book”. To him, tackling was an art that was all about timing and the sole objective of winning the ball – and he stood by this philosophy through his management career.

Shankly was, by no stretch of the imagination, in love with football. During the summer of 1933, he event spent his spare time training, and it is claimed he developed a unique long throw-in by throwing balls over a row of houses, asking the boys of the village to retrieve them for him.

Management Career

Carlisle United

Whilst Shankly was a successful footballer, it was his management career that would define his legacy. Shankly started his managerial career the same way he started as a professional footballer: at Carlisle United. He joined as manager during the 1948-49 season, when the club was in the bottom half of the Third Division North. With sheer hard work and unrivalled skills, Shankly ensured Carlisle United finished 15th in the table, after only being in charge for just a few matches. It was here that Shankly’s management potential was born.

Shankly used the power of psychology to motivate his players, falsely informing the team that the opposition were not fit for the match or that the opposition had a tough journey to the ground. After a disagreement with the club over player bonuses, Shankly resigned from the club and took up an offer from Grimbsy Town, following a failed interview at Liverpool FC.

Grimsby Town

Shankly was to make or break Grimsby Town, as they had been relegated twice in two seasons, dropping from First Division to Third. Some of the club’s best players had also been transferred before he even arrived as manager. However, Bill strongly believed there was more potential at Grimsby Town than at Carlisle United, and was pleased with some of the remaining players he still had to work with.

Shankly Grimsby

Bill brought new players to the club for low fees, which helped to make a challenge for promotion in 1951-52, but the club finished second, just three points behind Lincoln City. Following a disagreement with the club for their lack of ambition, and due to him and his wife feeling homesick for their native Scotland, Bill Shankly made the decision to take up an offer as manager for Workington to be closer to home.

Workington

Bill enthusiastically joined the club in 1954, seeing Workington as a challenge he believed he could win. When he joined, Workington were at the bottom of the Third Division North, but by the end of the of the 1954-55 season the team finished at a credible 8th place.

During his time at Workington, Shankly was responsible for many of the administration duties, and would often answer calls and deal with mail. However, Shankly’s problem was that Workington shared the ground with a local rugby club, which he believed was ruining the playing surface. On 15th November 1955, Shankly resigned at manager and joined Huddersfield Town, but this time as assistant manager to Andy Beattie.

Huddersfield Town

Shankly initially joined Huddersfield Town as assistant manager, but took over the role of manager in 1956 when Andy Beattie resigned. Shankly was responsible for the signing of some of football’s most rising talents at the time, including 16-year-old Denis Law, and Huddersfield Town’s most capped player, Ray Wilson.

However, Shankly resigned from the club when they intended to sell the team’s best players with no money to buy replacements, and delightfully accepted an offer at Liverpool FC as manager in 1959.

Liverpool FC

Shankly believed Liverpool had great potential, as the club had been in Second Division for five years prior to his arrival. Bill Shankly knew that in order for the club to succeed, major changes were necessary. Liverpool Football Club was a shadow of the ground fans know and love today, and it is all thanks to the legendary manager who insisted that £3,000 was spent to repair Anfield and water the pitch.

He also immediately connected to the club’s supporters, who he believed were “his kind of people”. Few could argue that it was Shankly’s forceful personality that transformed Liverpool. He brought a sense of pride, loyalty and determination that no other Liverpool manager ever had, and his passion for the game was infectious.

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He also knew that in order to succeed new players would need to be brought in. Shankly separated the wheat from the chaff, bringing in new players that helped the club make history, including the likes of Ian St John, Tommy Lawrence and Ian Callaghan.

Despite a shaky start, the team improved season by season, and by the end of Bill Shankly’s management career at the club, Liverpool FC had become a First Division club that had won two FA Cups (1965 and 1974), the UEFA Cup (1973) and the FA Charity Shield in 1964, 1965 and 1966.

Retirement

With a heavy heart, Bill Shankly called a press conference on 12th July 1974 to announce his retirement from football. He reportedly felt tired from all the years of management, and finally decided the time was right at the age of 60 years old.

However, whilst Shankly said goodbye to football, football would not say goodbye to him. Shankly would regularly visit Melwood to watch the LFC players training, then managed by Bob Paisley. He would also often attend Manchester United and Everton games, and praised the clubs for the warm welcome.

In honour of his football career, Bill was awarded an OBE in November 1974, attending Buckingham Palace with his wife, Nessie. Bill fell in love with the city of Liverpool as much as the city fell in love with him, so he and Nessie continued to live in their semi-detached house in the West Derby area, which was closely located to Everton’s training ground at Bellefield.

Tragically, Bill Shankly died on 29th September 1981 at the age of 68 years old, but his legacy lives on in the hearts of football fans across the world and at Liverpool FC.

The Letter Shankly Wrote to a 13-Year-Old Boy

Bill Shankly was a self-proclaimed man of the people. He loved the fans as much as the game of football itself, and he was never shy to tell them just how much they meant to him.

He was a wonderful manager for so many reasons, but most of all because he cared about the people who made the club, and that was the fans. Shankly himself once said: “At a football club, there’s a holy trinity – the players, the manager and the supporters”.

Shankly proved just how much one fan’s words meant to him, when he penned a letter to a 13-year-old boy, Chris Rafferty, whom he met when standing on The Kop.

Shankly's letter

The letter reads:

Dear Chris,

Received your letter, thanks very much indeed. I really enjoyed your remarks about your loyalty to see me, and of course your mates. I can assure you that what you say to me means more than all the money in the world. I knew before I came to Liverpool that deep down there were thousands of people like yourself who were dying to have a football team. So I worked hard to give you that. I can assure you it was no easy task. However, it worked in the end, and you have a team and a ground, and I am proud of all of you.

Give my regards to your Dad, he must be a busy man Chris, as football takes up all your life.

Remember me to the boys on the “Kop”. I will come in again to see all of you.

“God Bless”

W. Shankly.

The letter was written in 1976, two years after Shankly retired as manager of Liverpool Football Club, and his influence on his fans was, and still is, as strong as ever.

The Shankly Family Foundation Fundraiser: Meet The Team

Happy Birthday

Last week saw the 1st birthday fundraiser of The Shankly Family Foundation. For those who may not know; I set the charity up 12 months ago in Grandy’s honour, in what would have been his 100th birthday year; to support grass roots football and provide positive activity for children and young people, two causes that were close to Grandy’s heart.

What The Shankly Family Foundation actually does

Shankly Family Foundation

The Foundation is chaired by myself and run by a board of 5 volunteers including me. In 12 months, we have achieved some unbelievable stuff, supporting Liverpool Schoolboys under the grass roots umbrella.

We have funded training, equipment and costs for taking the players to tournaments abroad. Sourced coaches and volunteers for the lads whilst and provided FA badges for budding coaches.

We delivered the first ever Shankly Family Foundation Cup for local county FA teams in May. This was completely free of charge and achieved a positive activity for children and young people across some of the most deprived areas of the City.

We also organised a fully funded Summer Programme for children and young people in Croxteth, Norris Green, Yew Tree, Knotty Ash and Huyton that engaged nearly 1000 participants.

Celebrations

Last Tuesday saw our first ever fundraising night to commemorate our 1st birthday.

It was held at 30 James Street: The Home of the Titanic, the hotel owned and run by Signature living whom we are of course delivering The Shankly Hotel with for August 2015.

Whilst on that topic, I can’t thank Lawrence and Katie Kenwright and their staff enough for the help, support and generosity they displayed in the lead up to and delivery of the event. Everything about them and their company conveys the Shankly ethos and the hotel is going to be a sight to behold next year, which will mean our 2nd birthday fundraiser will actually take place, excitingly at The Shankly Hotel.

Shankly’s Team Values

The main purpose of my blog however is that following the evening; I felt compelled to speak about the warmness, and humility of those members of grandy’s team who attended on the night to speak; in particular Mr Kevin Keegan.

We had Ian Callaghan, Chris Lawler, Roy Evans and Kevin Keegan who all answered the call to help raise some funds for the charity, and none of them disappointed.

The Shankly Team

 

They spoke with a warmness and emotion about my granddad that couldn’t help to elicit a tear, especially to those in attendance from the family like myself. We were regaled with stories and anecdotes that had everything; comedy, facts, emotion, passion and inspiration. It was Mr Kevin Keegan in particular who led the way however.

Another Great Man

Keegan was debatably the superstar of all the Shankly teams. A hero to millions, a legend and genius of the game; one of the first real global icons of the game.

Status like that in modern day football has given birth to one or two diva’s. Not Mr Keegan though and not any of the lads in attendance, all of whom have been schooled in the Shankly arts. I have met him on several occasions but this the most  time I have spent in his presence. He is hands down one of the most down to earth, humble and warm people I have ever met.

Keegan & Shankly

Kevin delivered a power point presentation to the audience. Its topical content was of course about my granddad but in a way that showed Kevin’s life and career story and how grandy influenced that. The audience laughed. The audience cried and the audience were inspired.

Keegan and his fellow colleagues speak about grandy with such passion and emotion that it is something to behold. Kevin profoundly proclaimed,

“whenever anybody asks us to do something to support Bill Shankly, we are there, no questions asked. That is the impact he had.”

As he uttered those words, he fixed his stare on myself and the family.

It is both refreshing and proud to witness how one man really did shape their careers and their lives, to the extent that they live to this very day by his visions and values; and that they hold them dear.

Auctions and Raffles

As the auction and raffles proceeded on the night; the lads even participated; Keegan even successfully bidding for a framed Kenny Dalglish shirt, the man who inherited the famous number 7 from him.

As the evening drew to a close; and fans were given the opportunity to meet the lads, have photos taken and have items signed; all stood for whatever time was necessary to meet the wishes of those who had come to meet their heroes.

Keegan even brought a replica England shirt from his time playing for his country which he raffled off for The Shankly Family Foundation charity; signing and personalising it for the winner. All done off his own bat as he thought it would be nice and raise some money.

Old Values

It is at times like this that you ask yourself whether the modern stars of today; many of whom aren’t as good ability wise as those in attendance and many of whom won’t have won half of what these lads won or would be so humble and giving.

I suppose the difference is that they haven’t had Shankly as a manager and a mentor, although I do have to say, we can’t stereotype all modern day players and I am sure there are many who hold Shankly-esque values dear.

Kevin was keen to highlight his and the lads support for our hotel coming neat year, vehemently proclaiming

“This City has a statue and has gates, but it doesn’t have anywhere near enough to celebrate the life and achievements of Bill Shankly. This hotel is a fantastic, exciting idea and something we will wholly support!”

A resounding endorsement indeed!

Thank you

Since the event we have been inundated with people who attended on the night, thanking us for a wonderful evening at a fabulous venue with unbelievable service and company; everyone stating they cant wait for the 2nd birthday bash (at The Shankly Hotel!), but far and away, all commenting on the warmness of Keegan and the ex players.

Whilst on this topic; I really have to say a huge thanks to all those who attended, who bought tickets and put their hands in their pockets for raffle tickets and auction prizes. Your generosity really is so appreciated and The Shankly Family Foundation will prosper as a result of these efforts.

Before they left, I spoke to the ex players about events and promotions leading up to the opening of The Shankly Hotel next August. All pledged their support. It really is going to be something else!

by Christopher William Shankly Carline

 

5 Shankly Tributes from Past and Present LFC Footballers and Managers

Bill Shankly changed Liverpool Football Club forever. He pulled the team out of second division, which ultimately led to the world-class five times Champions League winning club we know and love today.

His achievements undoubtedly had an impact not just on the club, but on the team’s legacy, future managers and players. We therefore thought it was high-time we took a look back at some tributes to the great man from past and present Liverpool managers and players.

1. Kenny Dalglish

Fellow Scot Kenny Dalglish is one of Liverpool’s finest players and managers, which led to his nickname King Kenny by the club’s supporters. His time playing football at Liverpool were some of the club’s most successful years, as he helped to win six Football League First Divisions, two FA Cups, four League Cups, seven FA Charity Shields, three European Cups and one UEFA Super Cup.

His time as manager was just as successful, as his experience, support and management skill resulted in Liverpool winning three First Divisions, two FA Cups and Four Charity Shields.

The video below shows just how much of an influence Bill Shankly was not only to Liverpool FC but to Kenny Dalglish.

2. Jamie Carragher

Recently retired Jamie Carragher was an integral member of the club since his debt in 1996, and is the club’s second-longest serving player. His honours include two FA Cups, three League Cups, two Community Shields, one Champions League, one UEFA Cup and two Super Cups.

Here Jamie talks about Shankly’s influence on Liverpool FC, the supporters and the city of Liverpool.

3. Roger Hunt

When Bill Shankly joined Liverpool FC in 1959, the club had been in Second Division for five years, Anfield was in a state of disrepair and there were no means of watering the pitch. Bill Shankly insisted the club spent £3,000 to rectify the problem, and placed 24 players on the transfer list. Roger Hunt, however, remained a part of the team and was a major factor in Liverpool’s success during the 1960s.

Roger Hunt was undoubtedly influenced by Shankly during his time with the reds, as the below video demonstrates…

4. Roy Evans

Roy Evans is a former Liverpool player who rose through coaching ranks to become a successful football manager. He joined Liverpool in 1994 when the team were in rapid decline, as the club struggled to recover from Kenny Daglish’s departure four years earlier. Roy Evans was pinnacle in assembling one of the most exciting side’s Liverpool FC had ever seen, picking a team of talented players that created an impressive team, which consisted of Steve McManaman, Robbie Fowler, Stan Collymoore and 17-year-old Michael Owen.

It was Bill Shankly that spotted potential in Roy Evans, and it was he who suggested the ex-Liverpool player try a career as a coach. Here Evans talks about how Shankly was an inspiration to him, the fans and the club.

5. Brendan Rodgers

Brendan Rodgers has recently been hailed by the press as the new Bill Shankly, as he helped the club end the 2014 league season with 101 goals scored – the club’s highest number since the 1895-96 season, and the third-highest in Premier League History. He was also awarded the LMA Manager of the Year Award in May 2014.

Watch Brendan Rodgers speak about how Shankly inspires him and Liverpool FC.

Has Shankly inspired you? Tell us how by dropping us a comment below.